The Next 50
The Next Fifty: Designing the Century Ahead
The Next Fifty is our forward-looking initiative to shape the future of living and working spaces for the next century. Marking our 50th anniversary, The Next Fifty is our bold initiative to shape the future of humane spaces through design. More than a project, it is a platform for innovation, research, and radical collaboration—bringing together designers, architects, and academic minds to explore new horizons in design and material culture.
Rooted in our legacy of global projects and design excellence, The Next Fifty reflects our deep commitment to sustainability and innovation. This initiative is deeply rooted in our commitment to sustainability. Our 31,000 sqm factory rooftop is fully equipped with solar panels, enabling us to operate on clean energy—something we’ve proudly maintained for over two years. Sustainability is no longer a goal; it is a principle guiding every layer of our work, from materials and processes to partnerships and products.
With The Next Fifty, we are investing not just in design, but in the future of the planet, as well in research, development, and clean technologies to build a more thoughtful, responsible, and beautiful future.
Our commitment to Co-create
At the heart of our work lies a deep respect for collaboration. We believe that the most meaningful solutions emerge when ideas are shared, disciplines intersect, and creativity is collective. That’s why we place immense value on co-creation with architects, interior designers, and fellow creatives across all stages of a project from early concept to final execution.
Whether it’s developing custom pieces tailored to a specific space or working closely with architectural studios during the tender process, we approach each opportunity with care, curiosity, and dedication. Even when outcomes aren’t guaranteed, we see every collaboration as a chance to explore new questions and craft original answers. This is an ongoing spirit of innovation, sharing knowledge and know-how, bringing different strengths on the table with fellow designers and bringing up yet a new solution for every single project.This process not only fuels innovation but also ensures that each project carries its own distinct identity never a repetition, always a reinvention.
Through this spirit of shared knowledge and mutual respect, we continue to challenge conventions and bring fresh, intelligent, and unexpected solutions to life.
Koray Malhan
25.03.2025
The Next 50
Our vision